Pierce RV Supercenter - Billings, Montana

Our Mission

"To be the leader in our industry through our tradition of honesty and fairness to customers, employees and business partners."

"Treat every customer in a manner that they will do business with us for the rest of their lives."

Built on hard work, honesty, trust, and taking extreme care of customers, suppliers, and employees.

1924

The Founding Era

1924-1958

George R. Pierce, Founder

George R. Pierce initiated the business in 1924 by selling used automobiles. He established operations in a rented space at 30th and Montana Avenue in Billings, Montana. Rather than calling them "used cars," Pierce famously referred to his inventory as "Experienced Automobiles."

The business became known for its welcoming atmosphere despite modest conditions—when questioned about cleanliness, Pierce replied: "The joint is dirty, but we are sociable." His management philosophy emphasized partnership: "No one works for me, they work with me."

During the Great Depression and World War II, Pierce diversified into automobile parts, repair services, and linoleum sales. He was known for supporting employees during hardship, often providing meals and shelter.

1939: Pierce became the distributor for Willys Jeep in Eastern Montana and Northern Wyoming, expanding the company's reach significantly.

George R. Pierce died of a heart attack in 1958, leaving the business to his sons.

1945

Post-War Expansion

1945-1958

Following World War II, George's three sons—John, Frank, and George—returned from military service and joined the family enterprise. The business expanded to include carpet alongside linoleum.

Operations split across locations: automobiles on one side of the building, flooring products on the other.

1965

The Flooring Era

1965-1990s

Pierce through the years

When Kaiser Industries canceled Willys distributorships in 1965, the company pivoted to emphasize its flooring division. John and George L. Pierce acquired Frank's share in April 1968.

Pierce Flooring Geographic Expansion

1967

Bozeman

Retail store at 6th and East Mendenhall

1972

Billings Carpet Barn

Discount retail operation

1970s

Missoula

Established in former Safeway building

1978

Billings Warehouse

19,800 sq. ft. facility near I-90

1984

Great Falls

Operations on former dairy property

1994

Butte

Former grocery store location

1995

Bozeman New Facility

New main store

1996

Carpet Mill Outlet

Second Bozeman location

1998

Billings King Avenue

Additional retail store

John Pierce died in 1971; George L. Pierce passed away from cancer in 1993.

2002

Modern Era

2002-Present

Ron Pierce became sole owner of Geo. R. Pierce Inc. In 2002, he relocated Pierce Homes, RVs, and Leasing to a comprehensive facility on 27 acres near the Shiloh I-90 interchange in Billings.

The RV Division Expanded:

Kalispell (2006): Second RV facility
Great Falls (2011): Third RV location

The current Pierce operation encompasses seven flooring stores, the Pierce Homes and RV Supercenter, and the Great Falls RV Center. The company employs over 170 people and continues to operate on principles of hard work, honesty, trust, and community engagement.

About Pierce RV